Roderick Beard

Principal Pharmacist
City Hospitals Sunderland

Rod Beard is Principal Pharmacist at the Sunderland Royal Hospital in the UK. He has over 30 years' experience in the healthcare industry; he has been registered for the Homicide Investigations for Healthcare Commission since 2006, and currently is an Honorary Lecturer at the University of Sunderland. As Principal Pharmacist at the Sunderland Royal Hotel, Rod is looking forward to sharing his insights into how manufacturers and healthcare providers can work closely together to improve service levels of care for patients.

Check out the incredible speaker line-up to see who will be joining Roderick.

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Thursday 16th April 2015 - Main Conference Day Two

Monday, April 4th, 2016

11:40 IN-DEPTH INTERVIEW: How to differentiate your company: A customer insight into disrupting the traditional healthcare model to prioritise the patient

What’s changing in the traditional healthcare model in Europe to prioritise the patient - and what does this mean for pharma supply chain?
What does the customer most value when managing receipt of drug products – what has pharma not yet considered?
What is difficult or irritating for the customer when managing receipt of drug products and how can this be avoided?
How to best interact with each customer to find out what they most need